Glance, a Singapore-based company that uses artificial intelligence to bring personalised content to smartphone lock screens, announced today that it has acquired Gambit Sports, an India-based gaming company, to bring NFT-based live gaming on lock screens globally.
The announcement comes just five weeks after Glance announced a $200 million (approximately Rs 1,507 crore) funding round to double down on growth in Asia and launch in key global markets such as the United States, Brazil, Mexico, and Russia.
Glance will move closer to its goal of becoming the largest platform for NFT-based live gaming experiences for Gen-Z across markets, according to a statement.
Gambit’s expertise will be used to launch highly engaging live gaming experiences such as tournaments, game shows, game streaming, and multi-player games on the lock screen.
Glance’s scale and lock screen-centric innovation will be combined with Gambit‘s expertise and understanding of the gaming ecosystem as a result of the acquisition. Glance Games – In Asia, Glance’s lock screen gaming platform has over 45 million monthly active users. According to the company, nearly 70% of its users are between the ages of 18 and 34, with more than 40% of its gamers being female.
“Gaming is the most exciting content category in the world today, and Gen-Z spends more time gaming than any other online activity,” said Piyush Shah, Co-founder of InMobi Group and President and COO of Glance. “Providing users with live, connected, interactive gaming experiences on the lock screen is critical to Glance’s vision of building the world’s largest live internet platform,” said Piyush.
Glance also intends to launch creator-led NFTs for live gaming, which will generate unique ‘play-to-earn’ and ‘play-to-own’ opportunities for the entire gaming ecosystem, according to him.
Gambit, which was founded in 2015 by Yashashvi Takallapalli, Gaurav Konar, Ranaveer Sankieneni, and Deepak Venkatramani, owns and operates Nostragamus (Nostra Pro), a gaming platform that includes fantasy sports, poker, rummy, quiz, and hyper-casual games. According to the statement, over 100 million games have been played on the Nostragamus platform, which has close to 10 million registered users.
“We have already started seeing great traction for live gaming on Glance,” said Yashashvi Takallapalli, Co-founder & CEO of Gambit. Every week, for example, over 10 million users watch live game streams on Glance. With the combined strengths of Glance and Gambit, and our belief that there is a game for everyone, we expect to double the number of monthly active gamers on Glance Games in the next year.”
Notably, Glance says it plans to launch NFTs in live gaming in the coming quarters. It adds that this could allow creators, streamers, and developers to monetize through assets and NFT-based game creation while providing gamers with unique experiences that they enjoy.