It can be challenging for many people to plan and conduct a virtual event. But there are numerous more challenges that can be avoided by just following some tips or different processes.
Brands struggling to avoid the daily challenges with their virtual exhibition should read this article further and know various solutions. Let’s have a look at what are the challenges & solutions.
11 Challenges to Curating Your Own Online Exhibition
11 Challenges that can be helpful for curating your own online exhibition are as follows:
Developing Concept & Content
You have to think of an overall theme for your virtual exhibition. Define the purpose and goal of your event and write a mission statement. Moreover, you must think through every exact detail without leaving anything to chance. Everything should be perfect and well planned in order to make your event successful. Hence, imagine the various sessions and guest speakers to your event in your mind and write them in a proper flow for a checklist.
Finding a Virtual Event Platform
You have to pick the best virtual exhibition platform from the zillions available online. It can be the biggest challenge everyone faces while conducting a virtual event. Moreover, you have to find and choose a platform that provides an engaging, interactive, and easily accessible space for your event. You can look for features, like networking tables, dynamic banners functionality, AI matchmaking tool, browser-based solutions, gamification, custom environment, DIY booth button icons, notifications, B2B meeting scheduler, engagement via emoticons, WhatsApp & zoom meeting integration, and access control in the virtual event platform. These features will definitely help you reach the best one.
Reserving Exhibition Dates
It is essential that you reserve your virtual event date in advance. Still, you don’t have to worry, as, with the right virtual exhibition platform, you can get a perfect event even if fewer days are left. You can get instant solutions from some experts. But still, you must book a platform before the time in order to get a perfect event space as per your requirements. In conclusion, you must look for a virtual event platform by the time in order to avoid the last-minute hassle.
Curating the Work
You should be clear about the deadlines when you ask the team to create work. The unclear deadline can cause a delay and a last-minute crisis for your event. Update the team via mail and ask how much work is done or pending. Mostly, people face trouble when it comes to managing content and work. Share complete requirements with the virtual event platform in order to get a valid result in return.
Promoting & Marketing the Event
It can be hard to advertise and market your event online as you may confuse between the channels that can be helpful. You must follow the best practices to promote your hybrid event. For instance, add reference rewards, send emails, advertise on your official website, promote on speakers’ & sponsors’ social accounts, use QR codes, use content marketing strategies, create reels, Twitter hashtags, or campaigns, and offer numerous deals on early registration. These ideas will help you get the utmost registrations and attendees at your virtual event.
Considering Your Audience
It can be challenging for brands to know their audience. But it is essential to know your targeted audience. You can define your audience by knowing who likes your products or services, who attends your events, who get benefits from your products, the age group you affect the most, and what to consider as the potential use for your event purpose. So, analyzing the various in-person and online events you conducted till now can help you know your conversable audience better.
Procuring Funds & Allocating Budget
It can be challenging to hold on to the funds required by your event, but you need to boost your event effectiveness. You can consider luring the maximum sponsors by showing that your virtual event will be conducted for users across the world. Share how reaching the global audience via your platform can benefit them and add funds to your account. Still, you have to estimate your budget and choose a more pocket-friendly virtual event platform in order to get as many features as possible at affordable prices.
Ensuring the Responsibilities
It can be challenging if you do not fix the duties of every member of your team. Many actions may get pending if not done on time. You have to distribute the responsibilities of inward freight, return freight, installation, dismantling, curator’s expenses, translation costs, catalog, opening reception, design, press, and marketing costs to various teammates. The best virtual exhibition platform will take care of the entire event organization. They have a team of experts who fix and work as per their responsibility to fulfill every requirement of the client.
Writing Articles & Publishing a Catalog
Content can be the most challenging part for many people. But it is the base of all your promotion, communication, and information sharing. You must get ready by posting the guest blogs on various websites and publishing your catalog of the latest products online. Social media channels can be a valuable aspect for you in promoting your event with visual content. Moreover, you can ask the virtual exhibition platform experts to share the clips of events that you can mold into a teaser for your upcoming event promotion.
Mailing Invitations & Follow-Ups
It can be hard to decide when to mail the invitation or follow-ups. Make it easy by creating all the emailers in advance in order to send them at the right time. You can send various follow-up mails just after the event. Moreover, you can collaborate with the virtual event platform for sending the feedback mails to the attendees.
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Installing Apps & Software
The most challenging part can be finding a web-based solution, as downloading the apps and software can send your attendees away without even logging in. Hence, just pick the virtual event platform that can provide you with a browser-based solution for your virtual event.
So, these are the various challenges that can be helpful for curating your own online exhibition. Hope, you will find this article beneficial to avoid the summons without hassle.